CreatorsBrandsmiamiphilly

Nextgen

Nextgen

587

EVENT RSVP'S

89

NEW REGISTERED VOTERS

850

UNIQUE VIEWS VIA YOUTUBE

case study
Nextgen

THE PROBLEM

NextGen, the largest youth vote political action committee in the country, was looking for an engaging way to get young people to register to vote & to communicate the important information about mail-in ballot instructions for the 2020 Presidential Election.

THE SOLUTION

We created & executed (2) virtual concerts from REC’s Live Nation Stage featuring emerging artists Foxtrot & The Get Down, regothereshego, Armani White, & Great Time.

We also created a series of animated infographics to simplify the voting information in an engaging manner to ensure youth voters followed the instructions properly.

THE RESULT

“ABSOLUTELY ONE OF THE COOLEST THINGS WE'VE SEEN HERE AT NEXTGEN PA. SUPER IMPRESSED, AND LOVED GETTING TO WORK WITH Y'ALL. OUR NATIONAL TEAM LOVED IT AS WELL. THANKS FOR MAKING THIS HAPPEN.”

LARISSA SWEITZER
Pennsylvania State Director, NextGen
LARISSA SWEITZER

SEE THE HIGHLIGHTS

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