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Urban Outfitters Partners with REC Philly to Support Local Creators

Philadelphia is built on its culture. Philadelphia is built on its art. We are built by its people.

Urban Outfitters Partners with REC Philly to Support Local Creators
rec blog
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Articles
January 27, 2021
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Philadelphia is built on its culture.

Philadelphia is built on its art.

We are built by its people.

REC (“Resources for Every Creator”) is a mission-based organization that ensures local Creators have access to opportunities & resources to build their creative business.

Philadelphia is also home to one of the leading Fashion brands in the country, Urban Outfitters.

In an effort to support artists during the prolonged pandemic, Urban has partnered with REC to provide five locally-based artists a REC Membership for the year, granting them access to 14-private studios, thousands of creative tools, hundreds of industry experts, and more.

The selected Creators (and all eligible active REC Members) will also have access to a handful of Industry Office Hours led by Urban’s Team. These specialized Office Hours will cover topics ranging from design to playlisting curation, and add onto REC’s existing suite of educational offerings.

On the impact of the partnership, REC’s Co-Founder William Toms said:

“For us at REC, we care deeply about artists maintaining ownership of their work and leveraging their intellectual property in a way that is fair and just.

A part of this partnership comes with a commitment to using our expertise to support UO in creating opportunities that are true collaborations between all parties involved to ensure creators are confident and comfortable with the representation and usage of themselves and their work.

We’re excited for this partnership and to move forward with UO in supporting our shared local creative communities,  and look forward to the positive impact it will bring to creators in our region and beyond.”

This partnership is an exciting partnership between two locally-based organizations.

On this opportunity to partner with REC & these local creators — AJ Quon, Creative Director at Urban Outfitters says:

“We’re so excited to be able to partner with REC Philly to uplift and support the creative community in our shared hometown of Philadelphia. The space and opportunities that REC has provided are so inspiring and we’re looking forward to collaborating with these creators to tell their stories, work on brand campaigns and UO music initiatives.”

The campaign kicks off on February 1, as REC reopens our doors to all Members.

Audio Creators (Musicians, Songwriters, Podcasters, Voice Actors) can apply for this opportunity here.

*This campaign focuses on Audio Creators as there is a focus on playlisting & music-based campaigns being featured at Urban Outfitters.

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